True sustainability starts at the beginning. This topic area features case studies from leaders around the world, covering how to design the full lifecycle from optimizing the first iteration of a shoe, to designing parts that can be used for repair and enhancement to extend its lifetime, to making sure it can recycled and turned into another product. It is also about doing line building in the most sustainable way, minimizing the use of new tooling—ideas that can help reduce environmental footprints while increasing efficiencies (ROI).